How do you move your message past awareness to action? Studies have shown that targeting the appropriate audience and specific behavior through your communication tools will increase the likelihood of seeing results.

The St. Johns River Water Management District (SJRWMD) is currently using such Community-Based Social Marketing to encourage seemingly small changes in homeowner behavior that can have a big impact on outdoor water conservation.

SJRWMD Communications Coordinator and community educator Jennifer Mitchell, Ph.D. will discuss the development of the District’s Water Less campaign and how surveys, collateral materials and targeted messaging can best be used to spur individual and community-wide action. In addition, Dr. Mitchell will share information about successful programs used by other local government environmental agencies to impact behaviors in support of water quality improvement projects.

Lunch is included with your ticket.