WHAT YOU WILL LEARN

• How to address business requirements, user requirements and the best design solution to satisfy both.

• Lean & business model canvas: How to reduce the chance of building the wrong product.

• Heuristic evaluations: How to carry out a usability review.

• User Stories and Job Stories: How to develop effective user and job stories.

• How to devise detailed mockups to gather feedback and get buy-in from stakeholders.

• How to write a Product Requirement Document (PRD).

• How to devise a product launch plan.

• How to design a customer feedback loop.

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WHO SHOULD ATTEND

This course is suitable for business and technology professional, leader, director, executive, CIO, CTO, CDO, CFO, COO, CMO, and CEO from any industry.

FOR LEADERS

What do customers want? The savviest executives are asking this question more frequently than ever, and rightly so. Leading companies understand that they are in the customer experience business, and they understand that how an organization delivers for the customers is beginning to be as important as what it delivers.

FOR GROWTH HACKERS

Map out and identify the ideal customer experience. What does an optimal experience look like? Even when users become aware of a product, getting them to sign-up isn't just enough. The product must create the "Wow!" effect that makes users become engaged, and refer their colleagues, friends and family.

FOR CIO

CIO teams need to constantly review how the overall business strategic vision intersect with the technical reality of the enterprise IT to help develop CX roadmaps that aggressively bring new capabilities to market, ---but don't crash headlong into other initiatives, system upgrades, or compliance issues.

FOR MARKETING

Change your career from marketing to UX design. UX designers are paid a fairly handsome salary across the world. UX design is the number one demand profession in the design field. Companies that invest in UX design boost their bottom line by up to 228% over those which don’t. Experience the sense of fulfillment of building a great product that users desire, rather than working to sell a product to the target consumer.

FOR PRODUCT MANAGERS

Before UX, most user interfaces were designed by Engineers, based on their own view of the world. UX main goal is to design software that is focused on the user as opposed to business requirements or the will of the Engineering team.

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AGENDA

Module 01: Overview | A Summary of the Documents & Deliverables at Every Product Design Stage

• How documents help move the design forward (rather than being a lagging indicator).

• How every step of design documentation tie together; understanding the product, designing the product, building & launching the product.

• How to address business requirements, user requirements and the best design solution to satisfy both.

Module 02: PRODUCT DEFINITION | Product Definition Process & Documentation in Product Design

• Why product definition matters.

• How to prepare and conduct a kickoff meeting.

• Lean & business model canvas: How to reduce the chance of building the wrong product.

• Concept maps and mockups: How to generate a variety of ideas quickly.

• Defining your vision: How to get more value from understanding what your product shouldn’t be.

Module 03: RESEARCH | Design Process & Documentation At The Research Stage

• Why research matters.

• Market segmentation report: How to examine potential customers based on their specific and shared needs and characteristics.

• Survey: How to write an online market research survey.

• Heuristic evaluations: How to carry out a usability review.

• User research report: How to verify findings with real users.

• Analytics reports: How to use analytics to indicate issues, investigate issues and verify qualitative research.

• Research, test, validate: How research helps you design solutions and test if they actually work.

Module 04: ANALYSIS | User Analysis Process & Documentation in Product Design

• Why Analysis is Important.

• Personas: How to internalize potential customers so you can relate to them as human beings.

• User Stories and Job Stories: How to develop effective user and job stories.

• Defining Your Vision: How experience map can help brands completely reinvent consumer expectations.

• User Task Matrix: How to identify the non-negotiable aspects of the user experience.

• User Content Matrix: How your existing content satisfies user needs, where you can improve, and how to prioritize content improvements.

• Prioritized Requirements Spreadsheet: How to separate “nice-to-haves” from “must-haves”.

Module 05:DESIGN | Design Process & Documents in Product Design

• How to use iterated sketching & wireframing for quick communication.

• How to devise detailed mockups to gather feedback and get buy-in from stakeholders.

• How to develop prototypes for user testing and reusable backbone of the interface.

• Design specifications: How to explain the creative and technical details of the visual identity.

• Define, design and refine: How to be strategic about why you’re documenting.

Module 06: IMPLEMENTATION | The Process & Documents for Implementing Product Designs

• How to write a Product Requirement Document (PRD).

• How to devise a Functional Specifications Document (FSD).

• How to Improve product quality: bug tracking software, user diary, alpha test survey.

• How to incorporate customer feedback into product: beta selection criteria, beta qualification survey, beta testing forums.

Module 07: LIVE PRODUCT | The Process & Document for Launching New Product Designs

• How to devise a product launch plan.

• How to create content to empower customers and sales teams.

• How to pack a punch with your product launch.

Module 08:MEASURE & ITERATE | The Process & Documents for Iterating On Product Designs

• How to design a customer feedback loop.

• How to focus on the right metrics for the right insights.

• How iteration is the heart of product development: the product circle of life never ends.

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