Every business—no matter the industry—needs to be thinking about innovation. Join us for an exclusive conversation with New Holland Brewing leadership on how to build a culture of innovation that helps your company lead, not just keep up.
The New Holland Brewing team will share their authentic story of building a beloved brand and products that answer to shifting trends.
Learn from real challenges and breakthroughs, connect with fellow business leaders and entrepreneurs, and gain practical insights for your company's innovation journey.
This moderated conversation will highlight the New Holland Brewing story—from first pour to a bold brand; challenges, lessons learned, and reflections on innovation and leadership.
Unlocking Innovation, hosted by Lakeshore Advantage and SURGE at the Next Center, is for the Lakeshore Advantage investors, startup founders, entrepreneurs and corporate change-makers shaping the future of the Lakeshore region’s economy.
Together, we’re building a startup and innovative business ecosystem where radical ideas are tested, products are launched, and scale is within reach. From garage-stage founders to industry leaders, this is your space to connect, exchange insights, and fuel the next wave of growth.
Expect real conversations, unexpected connections, and a fresh pour of inspiration courtesy of our friends at New Holland Brewing.
This is where innovation gets personal—and local. Don’t miss it.
