Understanding Your Small Business Customer

Understanding Your Small Business Customer

Get ready to dive deep into the minds of your small business customers and learn how to truly connect with them.

By Detroit Public Library

Date and time

Location

Main | Detroit Public Library

5201 Woodward Avenue Detroit, MI 48202

About this event

  • Event lasts 2 hours

What’s a value proposition? It’s a clear statement that communicates the reason a customer should choose your product or service. As an entrepreneur, identifying your business’ value proposition is essential. In this workshop you’ll learn how to use the Value Proposition Canvas, a tool that will help you deeply understand your customer and then use that knowledge to create your unique value proposition. In addition, we’ll discuss how this tool can help you tailor your vision and mission, Marketing Plan and messaging, future product/service ideas, and more.

Registration preferred, walk-ins welcome.

For more information about the Michigan SBDC and their work, see: michigansbdc.org

Organized by

The Detroit Public Library enlightens and empowers people by providing Diverse and Dynamic Pathways to Literacy and Learning.  The Library will be a vital force for promoting literacy, expanding the mind, creating opportunities for individuals and building community.

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FreeOct 30 · 2:00 PM EDT