You've built a small customer base, and now you need more customers to grow your business. You know you should be marketing and using social media. But, your budget is tight and you don't want to waste your time and money on things that won't bring you more customers.

The key is to articulate your value to your target market and craft the right message for your different client types to increase the effectiveness of your marketing efforts.

In this interactive workshop, we'll discuss:

• Your value proposition
• Customer segments
• Your ideal customer & your worst nightmare
• Messaging that speaks to your target audiences

Led by: Valeria G. Bisceglia, Business Advisor, CT Small Business Development Center

Co-hosted by: Fairfield Chamber of Commerce, Fairfield Economic Development Department, and CT Small Business Development Center

Sponsored by: First County Bank