The year 2020 brought us a global pandemic, Trump VS Biden, TikTok and a Royal Family break up as well as some hard hitting climate change eye openers from Sir David Attenborough… it really was an interesting one that affected every single one of us. But do you really know how it affected your customer?

In this webinar, Danni will cover some of the things you should consider revisiting before creating or adjusting your marketing strategy.

Who should attend?

Business owners or marketing personnel that are responsible for planning their company’s marketing activity.

Why should I attend?

You might already have an audience/buyer persona for your business but like it or not, your customer’s buying habits have changed, just think about your own buying habits. With this in mind, are you ready to adapt your marketing messages to suit your new ‘adapted’ customer?

We’ve all been forced online. Even the Baby Boomers and Generation X are now purchasing their products from Facebook. This means you need to strip back to basics and dig deeper into just who your customer really is, and we’re going to show you how.

In this webinar, we will cover:

1. The importance of audience/buyer personas
2. What they are and why you need them
3. 5 reasons why they fail
4. Where to start and what to include
5. Recommended resources, to make life a little easier

Our previous webinars...

Here are some links to our previous webinars, to give you a feel for what's in store:

Will your 2021 marketing strategy get you where you want to go?

LinkedIn fear factors & how to overcome them

What people said about our last webinar

Our last webinar was held on Thursday 19th November 2020. Here’s what they had to say about the event: