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Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape

AMASF

Wednesday, August 28, 2019 from 6:00 PM to 9:00 PM (PDT)

Understanding Your Customer – How Innovation is...

Ticket Information

Ticket Type Sales End Price Fee Quantity
AMA Member Ticket - Complimentary
(1) free ticket allowed per AMA membership. We will verify proof of membership prior to event.
Aug 27, 2019 Free $0.00
Early Bird Ticket - Non Members Ended $25.00 $2.28
Regular Ticket - Non Members Aug 27, 2019 $30.00 $2.54
Day of the Event Ticket - Members & Non Members Not Started $35.00 $2.79

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Event Details

The market research industry is evolving.  Here’s your chance to learn what’s new, unique and innovative in the world of qualitative and quantitative market research. You’ll hear from some of the Bay Area’s leading market researchers on what their companies are doing right now to gain a better understanding of how their customers and prospects think and what motivates them to buy.

As marketers we’re always looking for the next new technology that will give us insights into customer truths. We can no longer rely solely on simple surveys or focus groups to give us the answers to win new customers. You’ll also find out how new cutting-edge technology can uncover what your competition is up to. That alone is worth the price of admission!

PANEL

Moderator:
Jamin Brazil, CEO and Cofounder of HubUx

Jamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. 

As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000.

Today, Brazil is the co-founder and CEO of HubUx, a modern project management platform for researchers, and the host of the Happy Market Research podcast.

Panelist:
Rogier Verhulst – Sr. Director, Market Research – Global Marketing at LinkedIn

Rogier has 15 years of experience in data analysis and market research working for a variety of companies including WPP, Microsoft and LinkedIn – managing teams and helping clients and product, sales and marketing organizations make better informed decisions. A strong advocate of a data driven sales, product and marketing approach and turning complex data into simple and compelling stories and tools. Interested in combining the best from big data and attitudinal research to help build better products. Extensive experience designing, executing and managing market research and generating insights that answer “so whats”.

Panelist:
Ted Pulsifer – CRO Market Cube

Ted Pulsifer has over twenty years of executive and sales leadership experience. After launching his business development career at GE and AOL, Ted harnessed his technology and service-centric background to embark on a journey into marketing research and data collection that began with Peanut Labs/Dynata before serving as Regional Vice President for Lucid. Today, Ted is Partner and CRO for Market Cube, which empowers faster and more creative data collection globally with best-in-class expertise, technology and services. When not working, Ted can be found hunting for unusual and amazing wines, or on the water with his family in Charleston, SC.

Panelist:
Janet Standen – Co-Founder, Scoot Insights

Janet co-founded Scoot Insights with Katrina Noelle in 2015, to bring actionable qualitative insights to businesses, with an accelerated process that does not compromise depth of learning. Leveraging over 25 years of business and marketing experience to help management teams choose better directions. Janet has a breadth of expertise in User, Consumer, Customer and Employee research gained from the US and the UK/Europe, and has worked in many categories including food & beverages, education, electronics, energy, pet care, retail, social media, tech, beauty, financial services, toys, health care, automotive, etc.

Janet currently serves on the board of the Qualitative Research Consultants Association and as Board Chair for Matter of Trust. She is also an active member of AMA, WIRe, EPIC, BayCHI, Insights Association, and UXPA.

Panelist:
Dom Ricchetti – Insights Architect, ServiceNow

As the lead Insights Architect at ServiceNow, Dom Ricchetti designs research methods and frameworks, including for personas, Jobs-to-be-Done, and Business Process Modeling. As a former Senior Vice President at Radius Global Market Research, Dom led a wide range of studies across industries. He ran many unique, complex and advanced analytics studies. Over his career, he also worked on Agile, TQM, Six Sigma, and Baldrige Excellence projects. He has an engineering and computer science degree, with graduate studies in operations research, marketing strategy, and business planning.

ServiceNow is a leader in enterprise cloud and workflow solutions with 36% YoY growth and over 8,000 employees, #3 on Forbes Future 50 List, a LinkedIn Top Company, and rated by Gartner as a technology industry leader.

 

EVENT SPONSORS

The only insights software technology company that can bring you close enough to your customers to have full understanding of how they think, feel and act. 

 

HatchTank is the next-generation platform! We have taken the best qualitative and quantitative research options and packaged them into a flexible, dynamic, results-oriented platform that works across multiple devices and operating systems. For participants, it’s like a social networking site; it allows familiarity and provides a comfortable space to share their thoughts and opinions. For researchers and administrators, it boasts a powerful, intuitive back end that makes getting and organizing the data necessary an easy task. Visit with us at the HatchTank booth to learn more.

 

Harmon Research Group LLC is a boutique data collection specialist, a “high value” alternative to the larger firms. We provide research services for MR consultancies around the world, across a broad range of industries. Our services include web survey programming and hosting, as well as CATI/ multimode, and various qualitative services.

 

At L&E we make connections to create conversations that help our clients make better decisions, so allowing us to give back to our communities and grow our connections. Since 1984, L&E has successfully recruited consumers, healthcare professionals, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin, Charlotte, Cincinnati, Columbus, Denver, Kansas City, Minneapolis, Raleigh, San Francisco – East Bay Area, St. Louis and Tampa.

 

Veridata Insights is your one-stop shop for online data collection.  Built upon the latest technology and the best customer service team around, we provide unparalleled reach among consumers, business professionals and specialized, target audiences.  Our employees have the necessary experience, passion and creativity to deliver the ultimate customer experience.   In an industry that is continually being dominated by larger and ever faceless companies, we are the partner who understands you.  Our customers come to us for piece-of-mind, knowing that with Veridata Insights as their partner, their projects will be executed on time, on budget and stress free.

 

SampleChain’s goal is to help the Market Research industry create a clean, healthy and efficient ecosystem. SampleChain works with partners to help them increase their earnings per click and reduce clicks per complete, improve quality, increase conversion, and create a better understanding of longitudinal behaviors.

 

Stitched Insights turns any customer text into AI Focus Groups that answer survey questions.

 

VENUE PARTNER

Have questions about Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape? Contact AMASF

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When & Where


Google Community Space
188 The Embarcadero
San Francisco, CA 94105

Wednesday, August 28, 2019 from 6:00 PM to 9:00 PM (PDT)


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