Understanding Valuation, with Breneman Advisors

Join 20Fathoms and Brian Breneman of Breneman Advisors for a workshop on valuation! This interactive session will be actionable and demystifying, giving founders and business owners a clearer sense of what influences their company’s worth and how they can steer it.

You will learn:

• The difference between Fair Market Value (FMV) and Investment Value — and why it matters depending on who’s buying or selling.

• The main approaches and methods used in valuations so you can better interpret or challenge a valuation report.

• How the Discounted Cash Flow (DCF) method works, and why future cash flow projections are critical.

• What key factors drive a company’s value and specific strategies to enhance it, whether they’re preparing to raise capital, sell, or just improve operations.

Attendees will walk away with a solid understanding of how businesses are valued, why valuation matters, and what practical steps they can take to improve the value of their own company. Expect more than a one-sided presentation; you’ll go home with a clear vision and tips to improve your business.

Who should attend:

Small and medium-sized business owners, startup founders, entrepreneurs, and early-stage investors.

If you are navigating questions like: What is my business really worth? How do I prepare for fundraising or sale? What numbers actually matter to investors or buyers?, this session is for you!

In partnership with:

About 20Fathoms:

Based in Traverse City, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education, business coaching, TCNewTech pitch competitions, access to capital, a vibrant coworking space, and general resources and support. For more information visit: https://20fathoms.org/