Understanding the Admissions Funnel

Presenters: Bethany Baugh, Kelly Hauflaire & Ron Wilks

The Admissions Funnel – used to categorize the stages prospective students move through on their path to enrolling – is a useful model to develop the best recruitment strategies for each stage of the admissions process.

Learn how the Admissions and Marketing teams work collaboratively to develop enrollment strategies, including personalized communications, robust communications plans and digital advertising tactics to ensure prospective students move through the funnel to enrollment.

In addition, learn how shifts in prospective student behavior and media consumption has led to implementation of multi-dimensional approaches to student recruitment, including integration of social media, enhancement of the visitor experience – both virtually and in-person - and optimization of the University’s web presence.

Attendees will also learn how they are an important part of the recruitment process as they also help guide students through the admissions funnel.