Understanding Eco-Driven Wine Consumers: Key Wine Market Council Findings

Understanding consumer behavior is key to growing New York’s wine industry. This webinar presented by Dr. Liz Thach, MW, President of Wine Market Council explores the latest research on eco-driven wine consumers.

The Wine Market Council recently released a new study focused on U.S. wine consumers who prioritize sustainability and environmental impact in their purchasing decisions. This webinar will review the key findings of the research, including:

• Generational and demographic patterns
• Motivations for eco-conscious wine buying
• How consumers interpret sustainable labeling and certifications

The session will also open the floor for discussion on what these insights might mean for wine producers and grape growers in New York State.

Join us for this data-driven session to better understand the evolving wine market as it pertains to eco-driven wine consumers and how New York wines can fit into those consumer preferences.

PLEASE NOTE: Interested participants must tune in on January 7th at 12:00 PM EST - there will be no recording of this session sent out as a follow-up .

**This webinar is free to all NYWGF Members.

About Dr. Liz Thach...

Dr. Liz Thach, MW, has been conducting wine market research for more than 20 years as a Professor, Research Writer and Consultant based in Napa and Sonoma, California. Liz is considered to be one of the U.S.’s leading wine experts, and has visited most of the major wine regions of the world and 80 countries. She teaches wine classes at Stanford Continuing Education, Burgundy School of Business, and Sonoma State University, and has published over 300 articles and 9 books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. She frequently publishes in Forbes, Wine Business Monthly, Wine Spectator, and The Somm Journal, amongst others. In addition, she serves as a wine judge and on several non-profit boards. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain. Liz obtained the distinction of Master of Wine (MW) in May of 2011, becoming the first female MW from California.