Understand Your Customer
What does it take to really reach your customer? Learn how local high-tech companies use data and experimentation to reach their customers.
Date and time
Location
SPARK East Innovation Center
215 West Michigan Avenue Ypsilanti, MI 48197Agenda
3:30 PM
Doors open
4:00 PM - 5:00 AM (+1 day)
Panel Discussion
About this event
- Event lasts 1 hour
Learn how two local high-tech companies understand their customers using data, feedback, and experimentation:
Gig-L, a community-driven marketplace for gig workers and business owners
- Sierra Lambert, CEO and founder
- Dylan Leickfelt, Summer Associate (Eastern Michigan University)
- Samantha Phillips, Summer Associate (Eastern Michigan University)
Lacuum, LLC, an autonomous lake-vacuuming robot
- Amer Abughaida, CEO and founder
- Mohamad Hamade, Summer Associate (University of Michigan)
- Claire Alverson, Summer Associate (Michigan State University)
This session features summer associates from the 2025 Digital Summer Clinic. They will share how they started from scratch in identifying their audience and targeting them with meaningful content.
Reserve your spot today! This event has sold out in the past.
This event is part of A2Tech360.
Frequently asked questions
Gig-L is a unique platform geared towards young adults and small businesses. It’s game-like interface makes it an engaging way for gig workers to meet local businesses and foster new connections.
Sierra has a long history in the entrepreneurship world even studying at a business vocational school in Queensland, Australia in 2015. Alongside founding Gig-L she owns a café in Ypsilanti, Michigan that proudly harbors the same community-based values.
Samantha is studying Marketing at Eastern Michigan University with her partner Dylan who is a Marketing & UX/UI double major. They both bring expertise in website design, brand marketing, and social media content creation.
Lacuum, LLC is a robotics R&D and consulting company that was founded by engineers and researchers with a penchant for problem solving. They specialize in autonomous systems, consulting, and R&D collaborations.
Amer is a Principal Engineer at Honda by day and an entrepreneur by night. Lacuum, LLC is far from his first business venture, having founded and co-founded a number of other start-ups. Amer received both his MBA and Engineering degrees from the University of Michigan.
Mohamad (Mo) is studying software engineering at University of Michigan-Dearborn and is a natural-born entrepreneur himself. Claire studies Web Development & Technical Communications and brings a mix of design and technical skills to the project.