UKVIA Vaping Industry Forum 2025

Vaping has triggered a public health revolution - an unprecedented opportunity to eradicate smoking for good.

Against a backdrop of intense scrutiny, misinformation and regulatory uncertainty, it has emerged as the most effective and most popular tool for helping adult smokers quit and contributed to historic low smoking rates in the UK.

Yet the job is far from finished.

Six million people in the UK still smoke, and many of them remain unsure, misinformed or unsupported when it comes to making the transition to vaping. The narrative around vaping also remains fragmented - distorted by media panic and an inconsistent regulatory approach.

If vaping is to reach its full public health potential, a fundamental shift in mindset is needed. Not just from smokers, but from all corners of society - including policymakers, regulators, healthcare professionals, industry leaders and the wider public.

We must reframe the conversation around harm reduction, replacing stigma with science, confusion with clarity and opposition with opportunity.

This year’s UKVIA Forum comes at a pivotal moment for the sector, with the disposable ban now in force, global developments reshaping the industry and an impending decision on the Tobacco and Vapes Bill.

The event – which is the largest and most influential of its kind – will explore the path forward, bringing together experts, advocates, innovators and stakeholders to discuss what that critical mindset shift looks like in practice.

It will also delve into how geopolitical shifts, policy reform, and emerging global markets are transforming the vape supply chain - and what this means for the future of the industry.