The Psychology of Design: How Users Think & Behave
Design isn’t just about how things look—it’s about how they work on the mind.
In this interactive workshop, you'll explore the psychological forces behind great user experiences.
What to expect:
• The 6 Principles of Persuasion by Robert Cialdini
• Key UX Laws that shape user behavior
• Real-world case studies from Booking.com, KLM, Nike & more
• A behind-the-scenes mini case study from my own agency
• Practical design tips (including how to use AI to improve your UX)
• A fun and insightful interactive quiz to wrap things up!
About our speaker - Julien Kreuk:
Founder of Daasign, a Rotterdam-based design studio helping software companies convert better through design & psychology.
• 7+ years of experience in UI/UX design
• Background in visual arts
• Passionate about creativity, business, psychology & travel
• From freelancer to founder—sharing lessons from the journey
