Brian Smith UGGS Founder   Entrepreneur, Author, Speaker, Mentor and Coach

Sponsored by: The College of New Jersey School of Business and America's Small Business Development Center  Co-Sponsored by: Bank of America and The County Of Mercer Office of Economic Development and Sustainability

At 29, Brian decided that a life in Public Accounting was not for him! He quit his job and went to California to look for a new business idea and….. to surf all the legendary breaks such as Rincon, Malibu, Dana Point and Windansea. He soon noticed that there were no sheepskin boots in California, so he and a friend brought six pairs from Australia to test. And so, “UGG” was born and over the next seventeen years Brian built it into a national brand and solidified himself as a business expert. The business grew too big for Brian to finance, so he sold it to Deckers Outdoor Corporation. The new team built upon the “casual comfort” theme and through style development, merchandising and great marketing, established UGG as an International fashion brand, with sales exceeding one billion dollars in 2011, 2012 and 2013.

KEYNOTE: "MANAGING CHAOS – 'YOU CAN’T GIVE BIRTH TO ADULTS'"

By far, the most powerful talk every business owner can identify with, Brian Smith will reveal that every movement follows the exact same pattern. First, the idea must be “CONCEIVED.” The first action gives “BIRTH” to the product or service, and then the long period of “INFANCY" sets in. (This revelation can be life-changing, since this period is when most people give up.)

Brian will describe how to get through the “TODDLER”,  “YOUTH,” “TEENAGE” periods to the safe harbor of “MATURITY.”

Event Schedule 

• NETWORKING 5:30-6:30pm
• KEYNOTE PRESENTATION  7:00-8:00pm
• Q&A 8:00-8:30pm
• BOOK SIGNING 8:30pm