With video’s strong track record of turning viewers into customers, it is no wonder that CMOs and marketing departments are paying closer attention than ever before to video. According to Wyzowl’s fourth annual State of Video Marketing Survey:

• 81 percent of companies use video for marketing purposes in 2018, compared to 63% in 2017.
• 81 percent of individuals have purchased a product or service after watching a video
• 76 percent of marketers say video has helped their company increase sales.

Video can capture the hearts and minds of your audience faster than other means, because it allows you to bring your story to life with speakers and images that resonate and engage. Video technology is advancing quickly, providing you new tools and platforms to get your story across and taking your content to new levels.

Video doesn’t have to be overly complicated, but it does need to integrate well with all your communications channels and follow essential best practices. In this session, you will hear from local companies and independent video houses on how to master excellence in video, no matter your experience and resources, and how to apply lessons learned honed through real-life case studies to every stage of your customer’s journey.

Panelists include:

• Chris Bondhus, Brightcove;
• Andrew Penziner, Motivity Video;
• Jason Margaca, Vneck Media;
• Kristen Bryant, Wistia.

Agenda:

• 7am - Registration and Networking
• 7:30am-9am - Program

Key Takeaways:

• • Tips and techniques for implementing/advancing your own video marketing campaigns.
  • What types of video do you need and when do you need them.
  • How to incorporate storytelling and compelling calls to action – and how to measure them effectively.
  • Emerging strategies and the latest technologies, as well as insights into cutting-edge video marketing campaigns.