Turning Search Data Into Customer & Business Strategies with Wil Reynolds
Event Information
About this event
You're in for a real treat for our November monthly event! MnSearch is honored to host Wil Reynolds, Founder & Director of Seer Interactive. Wil is known to give actionable and tangible takeaways to help elevate your digital strategy. Come ready with your most burning questions or challenges and get a fresh new view on search data to make better decisions!
KEY TAKEAWAYS
- How to work cross divisionally across teams
- How to use data from other divisions to help drive your strategy
- How to look at the same data through a very different lens
We will be emailing all participants the Zoom the day of with login information.
AGENDA
- 6-6:30 p.m. - Virtual Happy Hour
- 6:30-7:15 p.m. - Turning Search Data Into Business & Customer Strategies
- 7:15-7:30 p.m. - Q&A + Discussion
ABOUT THE SPEAKER
Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. As the industry evolved, so has Wil’s approach to client work. In recent years, Wil has been leading the charge to leverage “Big Data” to break down silos between SEO, PPC, and traditional marketing -- pulling together data from various sources to see the big picture. Wil’s data-driven approach to consulting helps clients and teams make better, more strategic, cross-channel decisions and hit the ground running with actionable insights to start generating results and revenue.
While data is at the forefront of Wil’s approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 180 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, sons Rio & Niko and pup Coltrane.