Turning Prompts Into Power: How B2B Marketers Can Use AI

Turning Prompts Into Power: How B2B Marketers Can Use AI for Competitive Research

AI is transforming the way B2B marketers gather insights, track competitors, and respond to fast-changing markets. But with so many tools available, it’s not always clear how to use them effectively—or responsibly.

This interactive virtual session will help you cut through the noise and put generative AI to work in your competitive research process. You’ll explore the strengths and limitations of two leading tools—ChatGPT and Gemini—and see how the right prompt can uncover valuable market signals in seconds.

We’ll walk through real-world scenarios, demonstrate practical prompts, and provide space for you to try it out live. Whether you're a solo marketer or part of a growing team, you’ll leave with a set of usable strategies, ethical guidelines, and a downloadable resource filled with example prompts and tool comparisons to use immediately.

All attendees will receive a downloadable PDF featuring tool comparisons, example prompts, and ethical considerations.

About the Speaker

With over two decades of experience ranging from grassroots projects to high-level AI engagements with The Pentagon, Jeff Hendrickson has consistently championed user needs, leading diverse teams toward the creation and delivery of impactful products. His leadership extends beyond conventional boundaries, driving UX design, research, and strategy to foster innovation and growth. His efforts have secured multi-million dollar international deals and transformed marketing strategies, cultivated leadership within product management teams, and initiated UX divisions in organizations previously unaware of their necessity.

Event Notes:

• This is a virtual event! After you register for the event, you will receive the Zoom login information via email.
• All are welcome at our B2B Marketing Community meetings, which are typically held on the first Thursday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati B2B Marketing Community

AMA Cincinnati’s B2B Marketing Community focuses on marketing strategies for selling to organizations. We exchange ideas and offer advice on leading strategic initiatives, marketing tools and resources, digital marketing for businesses, professional development and more. These insights are applicable to both small and large marketing teams.

Facilitated by Suzanne Parkey, Karen Karank, Sarah Speltz and Jim Savage, each monthly session hosts B2B experts who share best practices, helpful resources, and fresh ideas. With topics applicable to Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

About AMA Cincinnati

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. W e provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Learn more on AMA Cincinnati's website