Turning Data into Business Growth

What is GRIT?

GRIT stands for Greenbook Research Industry Trends. It’s Greenbook’s flagship annual research report that surfaces the biggest trends, challenges, and innovations reshaping the insights & market research industry.

Every year, insights professionals, agencies, tech providers, and clients contribute data and perspectives, and GRIT synthesizes that into a trend roadmap for the year ahead.

Why Attend?
Join us for the GRIT Forum: Business & Innovation Edition, a virtual, no-cost event where we’ll distill the key findings from the GRIT Report, and bring them to life via panel discussions, expert commentary, and Q&A.

You’ll walk away with:

• Insight into how generative AI is transforming research workflows
• Understanding of evolving full-service research models
• Strategies to stay ahead in a rapidly changing insights landscape