Sales Ended

Trends in Ad Measurement - Panel and Happy Hour

Event Information

Share this event

Date and Time

Location

Location

PARISOMA

169 11th Street

San Francisco, CA 94103

View Map

Event description

Description

Advertising research is stuck in the Mad Men era. While there has been great advancement in Ad Tech solutions and offerings, the industry has been slow to adopt modern Advertising Research methods. Very little is done to ensure media buys are reaching the intended audience and brand lift studies are often an afterthought. We will discuss ways to stay ahead of the curve by creating and validating your own programmatic segments, how to conduct efficient ad effectiveness and pretesting studies, and how to use this data to make campaign adjustments in real-time.

Join us for a Panel Discussion on the current trends of Ad Measurement at PARISOMA in San Francisco on Thursday, November 2. Enjoy an evening of networking and expert insights complemented by food, drinks, and conversation.

Moderated by Paul Donato, Chief Research Officer at The Advertising Research Council (ARF) and joined by a panel of industry leaders in Ad Research:

  • Dan Elddine - Global Programmatic Lead at Electronic Arts (EA)
  • Guli Zhu - Head of Marketing Analytics at Square
  • Matthew Karson - Associate Director, Digital Media at The Clorox Company
  • Nemr Elsotary - Global Digital Strategy & Activation Lead at Airbnb
  • Vadim Tsemekhman - Director of Product Management at WalmartLabs

In partnership with SF Marketing Tech & Analytics:

Thursday, November 2, 2017

Registration and networking: 6:00 – 7:00 pm
Panel discussion: 7:00 – 7:45 pm
Continued networking: 7:45 – 8:30 pm

PARISOMA

169 11th St, San Francisco, CA 94103



Share with friends

Date and Time

Location

PARISOMA

169 11th Street

San Francisco, CA 94103

View Map

Save This Event

Event Saved