Transforming Case Studies Into Clients

Learn how to harness the power of your happy customers into more new clients. In this presentation, you’ll learn why case studies are such a critical tool for better sales and marketing, what makes them truly compelling, how to choose the right clients to feature, what key elements to include (and what to leave on the cutting room floor), and exactly how to use your case studies across every corner of your client attraction activities.

ABOUT DANA OWENS

Dana Owens is the founder of Next Level Copy, Inc. After more than two decades of writing copy in all of its many forms, Dana now specializes in her biggest copy passion: case studies. She conducts juicy client interviews and writes from a story-based approach to make the case studies she creates compelling, engaging, and highly effective at closing sales. She believes there’s not a business on the planet that can’t benefit from sharing the stories of their clients’ success — as well as a business owner who can’t reap the benefits of learning about the value and impact of their work directly from their clients’ mouths.

You can learn more about her at:

WEBSITE • LINKEDIN