Training from the Back of the Room

Win the Battle for Attention: Training from the BACK of the Room® Certification Workshop

The Solution to Notification Nation

In today's digital environment, your training competes with:

• Smartphones constantly vibrating with notifications
• Email alerts demanding immediate attention
• Social media platforms engineered for addiction
• An audience conditioned to constant digital stimulation

Traditional training methods weren't designed for this reality. Lectures, slides, and passive learning simply can't compete with the dopamine hits that digital devices deliver.

Introducing: Training from the BACK of the Room®

This transformative 2-day certification workshop equips you with brain-based strategies that not only compete with digital distractions but actually leverage how the brain naturally learns in today's fragmented attention environment.

Based on Sharon Bowman's revolutionary approach, TBR gives you a research-backed framework to create learning experiences that engage even the most distraction-prone audiences.

The Digital Distraction Challenge

A recent study found that two-thirds of students report being distracted by digital devices in class, with many receiving hundreds of notifications daily—nearly a quarter during learning hours.

Research shows that after a digital distraction, it takes approximately 23 minutes to regain complete focus. With people checking their phones up to 58 times per day (mostly during work hours), the productivity loss is staggering.

The average knowledge worker now switches tasks every three minutes due to notifications, meetings, and secondary screens—making deep, focused learning nearly impossible.

How TBR Transforms the Learning Experience

Traditional training places the instructor at the center, talking while learners passively listen (or secretly check their phones). TBR flips this model by:

1. Engaging Multiple Senses: When learning involves movement, visuals, discussion, and hands-on application, it naturally competes with digital distractions.
2. Creating Strategic "Brain Breaks": Rather than fighting the brain's natural attention cycle, TBR works with it through carefully timed activities that refresh focus.
3. Making Learners the Stars: When participants are actively involved in teaching each other, their engagement skyrockets—making digital distractions far less tempting.
4. Leveraging the 4Cs Framework: The revolutionary Connections, Concepts, Concrete Practice, and Conclusions model aligns perfectly with how the brain learns in today's distracted environment.

What You'll Learn:

• The neuroscience of attention in a digitally saturated world
• The 4Cs Map for designing learning that competes with digital distractions
• 65+ engagement strategies that draw attention back from devices
• How to create "attention magnets" that make your content more compelling than notifications
• Practical techniques to measure and maximize attention during crucial learning moments
• Ways to transform distraction-prone environments into spaces of focused learning

Who Should Attend:

This workshop is essential for:

• Corporate trainers fighting the "notification epidemic"
• Educators facing classrooms of device-addicted learners
• Team leaders struggling to engage distributed teams
• Content creators competing with short-form media
• Anyone responsible for delivering information in today's distracted world

What's Included:

• Official TBR Certification
• Comprehensive workbook with all 65 brain-friendly strategies
• The 4Cs instructional design map template
• Practical application exercises with personalized feedback
• Post-workshop resources and community access
• Certificate of completion

Your Facilitator:

[Your Name], Certified Training from the BACK of the Room Practitioner [Include your relevant credentials and experience]

Workshop Details:

Dates: Thursday August 14 & Friday August 15, 2025
Time: 9:00 am - 5:00 pm EST

Location: 114 W 26th St, New York, NY 10001

Investment: [Insert price]

What Past Participants Say:

Michael, Director of Learning & Development: "After implementing TBR strategies, our post-training implementation rates increased by 43%. For the first time, our training is actually competing successfully with email and social media for our employees' attention."

Elena, University Professor: "I was skeptical that any methodology could compete with smartphones, but the 4Cs framework has transformed my classroom. I'm no longer fighting technology—I'm using brain science to create learning experiences that students actually prefer to their devices."

James, Team Manager: "As someone who conducts weekly team training, I was frustrated by the constant device-checking. TBR gave me practical tools to make my content the most interesting thing in the room. The difference is remarkable."

Reserve Your Spot

Limited to 16 participants to ensure a high-quality, interactive experience.

Why take this course with Concepts and Beyond Inc.

1. Each course is facilitated by two TBR Certified Trainers bringing their individual knowledge, expertise and high energy to the training that enrich our learner's experience. Learners feel psychologically safe and the high engagement techniques enable learners to gain knowledge in the 2 days which is retained in their long term memory.

2. Our co-teaching stems from the feedback of our attendees / trainees. They enjoy the conversation style delivery of the training, feedback and inputs from 2 trainers. Our focus is continuously improve the training skills of our trainers. Mentoring our students to be their best and successful Certified trainers if they choose to to beyond being a practitioner.

3. Our trainers use mindfulness ideas from Eckhart Tolle's New York bestseller books "The Power of Now" and "A New Earth" coupled with brain science principles to keep the learners in the Now that helps memory intelligence rise to the surface as well as internalizing it for years to come.

4. Portion of the proceeds go to American Cancer Society, Defeat DIPG, a foundation that funds DIPG research and provides assistance for cancer treatments. Read our story at https://bowperson.com/2020/01/giving-back-with-training-from-the-back-of-the-room-contributed-by-nicole-fleming/

5. Concepts and Beyond was the first to bring TBR to the New York Metropolitan area and in India

What do our learners say after experiencing our TBR training

"Simple, Powerful, Very Very Useful"

"Anil is an amazing trainer whose encouragement to bring innovative ideas beyond the established ways is refreshing"

"I thought I was l already a good trainer, before I took this class. I am happy that's a myth now. This was one of the best weekends I have spent while I am town"

"One and only life changing course, it would have been a 'Big Loss" in my life if I did not attend this session. Thanks Concepts and Beyond "

"Can I attend your session once more? Ready to bear all costs"

"One of the best actionable training I have attended in 10 years"

"Besides the standard curriculum, Anil shared variety of valuable information in the "how about?" section. Highly appreciate it. Do this training if you wish to grow in life"

What will I get?

• A copy of “Using Brain Science to Make Training Stick” by Sharon Bowman
• A copy of her best-selling book “Training from the BACK of the Room! 65 Ways to Step Aside and Let Them Learn”.
• A copy of a 55-page workbook that is only available with this program – a wonderful resource for use during and after the workshop.
• A certificate of completion that can be framed as well as used as proof of training (a prerequisite to attend Sharon Bowman’s Trainer Certification Course). **Please note, you must be present on both days to receive the certificate of completion.**
• Up to 16 SEU (Category C) good towards maintaining your certifications with Scrum Alliance.

Cancellation Policy:

Substitutions are welcome at any time. Transfers within 4 weeks of the course date may require an administrative fee. Cancellations require an administrative fee. We need a minimum of 8 people in order to have a successful training experience. If the course is canceled due to low enrollment, a full refund will be offered. For more questions reach us at kriti@conceptsandbeyond.com

YOUR TRAINERS:

Anil Jaising:

I am an executive and a public speaker in a financial services organization. I have presented and trained executives and teams from an early stage in my career. My role is to change mindsets of adults audiences that seek data based research and experience based knowledge and skills. I have been using Training from the Back of the Room from 2011 and became a certified trainer to share my "life changing" TBR experience and foster future trainers to have a high sense of awareness and empathy for their learners. I have been a reviewer and speaker at the Agile Conference and Global Scrum North American and European Gathering since 2017. In a TBR workshop, I bring this experience to co-create great training design and delivery for all attendees. I have delivered public/private training and workshops in several countries across the world. My Agile/Scrum and DevOps training use effective TBR design and include stunning visuals that engage the brain and have no powerpoint slides. I continually help review world renowned speakers with their proposals and workshops designs and I bring that knowledge and expertise to my learners. I am a third degree blackbelt in Karate and teach kids martial arts using TBR techniques. I can be reached at https://www.linkedin.com/in/aniljaising and Twitter @aniljaising

Kriti Jaising:

Kriti Jaising, MS, is an experienced and world-class trainer who has displayed her proficiency in designing instructional courses, marketing, and facilitation as the Founder and Trainer at Concepts & Beyond Inc. for the past 5 years. In addition, her 25 years of experience in Advertising, Digital Marketing, and Consumer Research lends itself to a greater understanding of how to fulfill the wants and needs of customers in this tumultuous market. Kriti has mastered the almost impossible balancing act of being a working professional, all while raising 2 kids. In this endeavor, she has been on the Board of Directors of the Englewood Cliffs PTA for the last 5 years. In a similar vein, she was also chosen to be on a team of 12 other trainers to create a new Virtual Edition of Training from the Back of the Room class (TBR-VE) from the ground up. These mirroring experiences allowed her to interact with the dynamic changes in the learning landscape from the side of a parent and customer, as well as a teacher and business owner. As a Trainer and Founder of Concepts & Beyond, she draws from her vast multitude of experiences to create courses that extend their reach beyond TBR, implementing these principles into Sales, Market Research, and the Education System; therefore raising the bar when it comes to Communication, Presentations and the Quality of Learning as a whole. Kriti can be reached at https://www.linkedin.com/in/kritijaising/ and Twitter@jaisingkriti