Tracing Perfume: A Genealogy of White Petals (online)
Perfumer Dana El Masri explores orange blossom and jasmine materials, and their scents in fine fragrance in a perfume genealogy class.
Date and time
Location
Online
Refund Policy
About this event
Dana El Masri explores the history of fine fragrance through a series of classes that cover the genealogy of scent. How did aromatic materials influence perfumery? How did perfumers draw from the same source to produce such diverse expressions? Each class in this series explores the most important perfumes in 20th and 21st perfumery from the perspective of the materials that inform them.
In this class, Dana covers perfumes highlighting white petal materials, focusing on orange blossom/neroli and jasmine. She will explore the material provenance, aromatic aspects, and notable perfumes that make use of these white petal notes in various ways. Then, as a group, the class will discuss a series of notes and perfumes that elucidate the category.
TOPICS COVERED
- History and cultural impact of perfume materials
- Technical information about perfume materials
- Overview of these materials in classic, contemporary, mass market, and niche perfumes
Materials: There are no materials required for this class. The information and teaching materials presented in our classes are for educational purposes only. For more information about commercial best practices and safety, consult the relevant authorities in your country of residence.
ABOUT THE TRACING PERFUMES SERIES
Dana El Masri's perfume history and culture classes explore the genealogy of perfumery. Each session starts with an overview of the material, after which Dana shares a brief history and the cultural impact of the covered materials, as well as technical information such as extraction methods and countries of origin. The class then examines the classic, contemporary, mass market and niche applications of these materials by looking at important perfumes.
ABOUT THE INSTRUCTOR
Dana El Masri is an Arab-Canadian perfumer & interdisciplinary artist.
She was trained at the Grasse Institute of Perfumery, with a BA in Communication Studies from Concordia University. The owner and creator of Jazmin Saraï, a perfume brand exploring scent, sound & culture, Dana is also an interdisciplinary artist with experience in several cross-modal practices and private label collaborations. She has worked with fellow perfumers, musicians, lifestyle brands, hotels, art spaces and more.
Dana has been an Art & Olfaction Awards judge for several years and is a published fragrance writer, winner of a Jasmine Literary Award (UK) and a Perfumed Plume Award (US). Her most recent interdisciplinary work has revolved around multi-sensory movement and synesthetic practice in a piece called Σmotion.
Her primary focus is on the importance of scent in social interaction, multicultural representation in perfumery, and public education on the world of scent.
This is an online class. The Zoom link will be sent by email 24 hours before the class. If you cannot attend live, we will share access to the recorded class for 14 days with everyone who has registered by the start of class.
MEETING DATE
All times are in the Pacific Time time zone. Here is a time zone converter.
Tuesday, September 16, 2025 - 10:00 AM - 11:30 AM (PT)
This session takes place on Zoom, and is recorded. Recordings will be available online for 14 days after the class takes place for all registered participants.
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ATTENDANCE AND REFUND POLICY
This is an online class that will take place on Zoom. The Zoom link will be sent by email approximately 24 hours before the class. Lest this email end up in your spam folder, please be sure to add hello@artandolfaction.com and noreply@order.eventbrite.com to your address book.
+ Event times are listed in Pacific Time (PDT); please use a time converter for your local start time.
+ Please download and install Zoom before the class starts, to avoid last minute technical issues.
+ Learn more about how we teach and our community guidelines here: https://artandolfaction.com/newcomers/.
+ We will upload the class recording after the end of the session, and share it for 14 days with attendees. This video is view-only, and expires at the end of the 14 day window.
+ Unfortunately, we cannot offer refunds or credit for this class. Note also that event tickets are non-transferable.
Image credit: The Institute for Art and Olfaction.
Organized by
The Institute for Art and Olfaction is devoted to creative experimentation with a focus on scent. Our goal is to create new points of entry for people interested in the field of olfaction, while accommodating creative ideas in all mediums. The IAO is a 501(c)3 non-profit located in Los Angeles, USA.