I’m Alex. I’m originally from Ukraine I went from an English tutor to a franchise network including - 82 schools, 30K students, and $5M revenue. Exited after the pandemic started. Now I’m a GP of EdTech Booster Capital and live in Silicon Valley. We invest in EdTech startups across the globe.
We have always been good at B2C Digital Marketing. Our marketing department sources 10,000 to 20,000 leads monthly for our franchisees. We’re ready to share our experiences with young founders who struggle with attracting clients and finding product-market-fit. We’ll share our features, processes, and even a checklist of how we create and scale marketing campaigns in B2C segment in the US and global market.
Learning Outcomes
- How to start a marketing campaign in 5 steps
- How to test your product in the market without even MVP
- Where to get first clients
- Common mistakes and fails in marketing
Hard Skills:
- How to analyze competitors
- How to analyze market size
- How to perform custdev and come up with cohort/pain/solution links
- How to create sites and ads
- How to analyze and improve KPIs of marketing campaign
- How to analyze results of marketing campaigns and build a potential unit economics
About the Speaker:
