TOM MATZEN: How To Triple Your Show-Up Rates & Double Your Conversions

Struggling to fill your webinars, increase show-up rates, and convert attendees into high-ticket clients? Discover a proven workshop model that transforms attendance, engagement, and conversions. Register now!

Learn how education-based workshops and Strategic Philanthropy are reshaping client acquisition and get the actionable strategies you need to thrive in 2025 and beyond. This session reveals a transformation in how experts attract ideal clients, shifting from pitch-heavy webinars to high-trust, high-impact workshops that inspire participants to work with you. You’ll learn how to consistently increase attendance, keep people engaged for hours, and elevate conversions without pressure or manipulation.

Join serial entrepreneur and workshop strategist Tom Matzen for an in-depth session at the Survive and Thrive Business Conference. In this essential conversation, you’ll get a practical guide to understanding why workshops outperform webinars and how to implement a proven client-acquisition framework that has delivered strong show-up rates, high engagement, and consistent applications across industries.

In this power-packed session, you will learn:

• Navigate the New Client-Acquisition Landscape: Understand why traditional webinars are declining, what today’s audience responds to, and how workshop-based experiences restore trust and attention.
• Master the Strategic Philanthropy Workshop Model: Learn the principles behind using cause-based entry fees, values-aligned giving, and education-first delivery to increase commitment and connection before the session even begins.
• Adapt Your Delivery to Maximize Engagement: Discover how to structure your workshop content to boost retention, increase interaction, and guide participants naturally toward deeper support.
• Unlock the Power of Teaching Your Whole Framework: See why giving away the “what and why” doesn’t reduce conversions and how transparency builds authority and demand for your high-ticket offer.
• Implement the 10-Step Workshop Structure: Get a clear breakdown of the proven sequence, from opening myths to content flow to presenting two ethical options, that creates consistent results.
• Develop a High-Integrity Enrollment Approach: Learn how to invite applications without pressure, position your offer authentically, and attract clients who are truly ready to take action.
• Stay Agile in a Shifting Digital Environment: Understand the rise of engagement-driven formats and get strategies to adapt your marketing for the next 3–6 months.
• See Real-World Workshop Success Examples: Explore how experts are using this model to improve show-ups, engagement, and high-ticket applications across niches and industries.

Who Should Attend This Session?

This session is designed for:

• Coaches, consultants, and experts wanting a more reliable, ethical way to enroll clients
• Business owners seeking higher conversions without complex funnels
• Course creators frustrated with declining webinar performance
• Service providers wanting to deliver more value while generating more applications

Meet the Presenter

Tom Matzen, Serial Entrepreneur & Educator
Tom Matzen is a veteran entrepreneur who has launched dozens of businesses over nearly four decades. He is recognized for his practical, education-driven approach to client acquisition and for helping experts create high-value programs supported by strong teaching frameworks. Tom’s work centers on empowering mission-driven entrepreneurs to expand their impact through values-aligned marketing, workshop-based enrollment, and Strategic Philanthropy.

If you want a sustainable, ethical, high-impact way to attract and enroll clients, this is a session you won’t want to miss.

About the Survive and Thrive Business Conference

The Survive and Thrive Business Conference is a multi-speaker event designed to help entrepreneurs, founders, and experts grow resilient, profitable, future-ready businesses. Each session delivers practical, proven strategies focused on sustainable growth.

This conference brings together entrepreneurs committed to building stronger businesses, serving their audiences with excellence, and thriving no matter what the market is doing.