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“Nonprofit professionals can expect from this session a basic roadmap of how to woo the news media - how to initiate and maintain relationships with an increasingly harried and overwhelmed mainstream press by aligning topical overtures with journalists' areas of interest. Further, we'll discuss how to use social media to create a miniature "newsrooms" that can help win press coverage indirectly.”
Here's a little more about James:
James Burnett is a Boston-based strategic communications consultant. Fresh off a successful two-year stint as the Director of Public Relations for the Boston Foundation - a period in which he nearly doubled the foundation's social media following, expanded its relationship with the news media, and created a clearer path for foundation strategy leaders to be quoted and referenced in news reports, James advises startup and medium-sized businesses and nonprofits on project-based and long-term media strategies. James is also a former journalist - a columnist and senior writer for the Milwaukee Journal Sentinel, the Miami Herald, and most recently the Boston Globe.
Please note:
1) In keeping with the spirit of the TNB Roundtable series, this session will NOT be a sales pitch for any product or service. This will be a professional development opportunity for nonprofit professionals who want to learn with and from their peers in other organizations.
2) This session is for employees of nonprofit organizations. It is not designed to meet the needs of vendors, volunteers, students, consultants, job-seekers, and others.
4) Participation in this session is free of charge for nonprofit professionals. However, you must have a confirmed reservation in order to attend.
5) If this session is booked to capacity by the time you seek to register for it, please go ahead and put yourself on the waiting list. We have a good track record of finding seats for nonprofit professionals on the waiting list.
We hope that you can join us for a vigorous and informative conversation, in which you will be welcome to share your knowledge and experience with your peers!
Best regards from Deborah
Deborah Elizabeth Finn | Senior Strategist Tech Networks of Boston 1 Wadleigh Place | South Boston, MA 02127 Phone: 617.504.8188 | Fax: 888.527.9333 deborah@techboston.com | techboston.com
Tech Networks of Boston helps mission-based organizations in Greater Boston enhance their effective use of information technology. Our services include IT strategic planning and assessment services, IT services management, project management, data integration, software development, web design, systems engineering, training, deskside support, and 24/7 support services including end-user support, remote server monitoring and emergency onsite service.
In addition to providing IT Services, Tech Networks of Boston engages with nonprofits in the Boston area. Our initiatives include our Roundtable events and our IT Community of Practice. These groups provide nonprofit professionals and consultants with networking and professional development opportunities.
TNB is also a leader in service to the community. We contribute financially and through hands-on work. Our partnerships include talent development with the Shriver Job Corps, protecting our climate with the Climate Action Business Association, and promoting nonprofit fundraisers through our Boston Charity Events newsletter and website. Participating generously and responsibly in our local, business, client and world communities are a core value of TNB.
Tech Networks of Boston is a Massachusetts Benefit corporation and a Certified B Corporation, underlining our commitment to serving triple bottom line values of "People, Planet, and Profit". Our mission is to enable organizations to use innovative and effective tools to serve human needs.
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