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If you’re like most nonprofits, 75% of your first-time donors don’t make a second gift. This means that you are losing more donors than you are gaining, which obviously is not sustainable. In this training, I will show you how to use email automation to:
• Make new donors feel like they matter
• Get new donors sharing with their friends
• Give another donation or monthly donation
Here's a little more about John:
John Haydon helps nonprofits engage more donors and supporters with smarter communications. He is a part time marketer and part time human being based in Cambridge, MA. He specializes in strategic coaching for nonprofits who want to get more from digital communications and online fundraising.
John has served as a featured speaker at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, Boys & Girls Clubs, SAWA and many other conferences.
1) In keeping with the spirit of the TNB Roundtable series, this session will NOT be a sales pitch for any product or service. This will be a professional development opportunity for nonprofit professionals who want to learn with and from their peers in other organizations.
2) This session is for employees of nonprofit organizations. It is not designed to meet the needs of vendors, volunteers, students, consultants, job-seekers, and others.
4) Participation in this session is free of charge for nonprofit professionals. However, you must have a confirmed reservation in order to attend.
5) If this session is booked to capacity by the time you seek to register for it, please go ahead and put yourself on the waiting list. We have a good track record of finding seats for nonprofit professionals on the waiting list.
We hope that you can join us for a vigorous and informative conversation, in which you will be welcome to share your knowledge and experience with your peers!
Tech Networks of Boston helps mission-based organizations in Greater Boston enhance their effective use of information technology. Our services include IT strategic planning and assessment services, IT services management, project management, data integration, software development, web design, systems engineering, training, deskside support, and 24/7 support services including end-user support, remote server monitoring and emergency onsite service.
In addition to providing IT Services, Tech Networks of Boston engages with nonprofits in the Boston area. Our initiatives include our Roundtable events and our IT Community of Practice. These groups provide nonprofit professionals and consultants with networking and professional development opportunities.
TNB is also a leader in service to the community. We contribute financially and through hands-on work. Our partnerships include talent development with the Shriver Job Corps, protecting our climate with the Climate Action Business Association, and promoting nonprofit fundraisers through our Boston Charity Events newsletter and website. Participating generously and responsibly in our local, business, client and world communities are a core value of TNB.
Tech Networks of Boston is a Massachusetts Benefit corporation and a Certified B Corporation, underlining our commitment to serving triple bottom line values of "People, Planet, and Profit". Our mission is to enable organizations to use innovative and effective tools to serve human needs.
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