More than a simple graphic and tagline, your brand is your calling card. It communicates your ethos, your values, your expertise and who you are aiming to attract. It should be clear, consistent, authentic and powerful! Join business coach and branding guru, Allison Berardi of AB Consulting and Erin Hunt Moore, TLC founder and principal of purpose-driven, strategic communications collective, Verdant PR & Marketing, in this important discussion about the importance of brand building and positioning and the essentials of establishing and growing a brand in 2023. Allison specializes in work with both women entrepreneurs and hospitality brands. She has collaborated locally with some of the area’s most recognized names, from the h2 hotel, Hotel Healdsburg and SHED, to more recently with the Madrona, El Dorado Hotel & Kitchen, North Block Hotel and Restaurant at North Block. Erin is a seasoned public relations strategist, business accelerator and community builder who has collaborated with Allison on the next stage evolution of her own brand from a focus on food, beverage, hospitality and consumer lifestyle to a a leveled-up focus on brands, companies, leaders and movements who prioritize social responsibility across the same sectors and beyond. A deeper dive into authenticity and purpose - which reflects a shift in branding today! She also supports her own clients with authentic storytelling and content key to communicating the heart of their brand and helping to set them apart.

Healdsburg's Craftwork is a unique and dynamic co-working community in the heart of town. It offers a range of packages for co-working and meeting spaces, as well as myriad of amenities for clients. But more than just a place away from home or office to work from, Craftwork is a hub and incubator for ideas and connections, engaging its greater business and creative community through collaborative and supportive events geared toward the elevation of entrepreneurs.

TLC "BizTalks" at Craftwork: Building a Successful Brand in 2023