Customer Romance

Steve Jobs once said: "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

At Impero, we want to help you to better understand and serve your customers. You are invited to Impero exclusive TLC (Think Learn Connect) event on Wednesday, March 1 to find out how you can romance your customers.

Our special guest presenter, Peter Applebaum will share his knowledge on how to better implement and maintain relationships with your clients and emotionally engage them on their journey with you.

Peter, an in-demand media commentator, is one of Australia’s most respected and sought after experts on relationship marketing and social media and author of the book "Customer Romance".

For marketers and business owners the big question is: “How do we provide a predictable and consistently excellent customer experience as a part of our offering that will make a customer choose us and stick with us?”

You will learn about priceless competitive advantage and the four main stages of a romance to create profitable, long-term customer relationships. The Relationship Formula can be applied for both B2B and B2C customers. The formula will help you to build your business and your brand one customer at a time.

All attendees will receive a free copy of Peter’s book “Customer Romance” which has 100 case studies and outlines how customer focused strategies can lead to client satisfaction, greater profits and stronger long-term relationships.