Seth Godin Returns to FIT

Book talk on "This is Strategy" with Seth Godin

The Entrepreneurship Department presents a fireside chat–style conversation with entrepreneur Seth Godin for the FIT community. This event will focus on Seth's new book and concepts. Q&A will follow the conversation.

Seth Godin is an entrepreneur, best-selling author and speaker. In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including "The Dip," "Linchpin," Purple Cow," "Tribes," and "What To Do When It’s Your Turn (And It’s Always Your Turn)". His book "This Is Marketing" was an instant bestseller in countries around the world. His recent books are "The Song of Significance" and "The Practice" and creatives everywhere have made them bestsellers.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

This event is for the FIT community only.

"This is Strategy" with Seth Godin