Things to Nail Before You Scale: The 4 Pillars of Sustainable Growth

You've got momentum. Revenue is growing. But something feels off.

Your sales process works when you're in the room, but deals fall apart if you're not there. Your business has evolved, but it feels like there is no cohesive vision for what's next. Your technology spending keeps climbing, but systems feel disconnected. You are starting to compete with larger brands, but buyers struggle to understand your differentiation. You feel like the leadership team spends more time putting out fires than planning for new growth.

If you're a founder or executive at a B2B services firm or tech company between $2M and $10M, you've likely hit the complexity ceiling—where the systems that got you here won't get you there.

This interactive webinar brings together four experts to show you the foundational pillars every growing business needs to nail before they can successfully scale: Leadership, Marketing, Sales, and Technology.

You'll Learn:

• How to align your leadership team around shared goals, customer journey, and strategic planning (especially important for annual planning season)
• Why defining (or redefining) your ideal customer and core offers are even more important at this stage than at early phases of growth
• How to build sales processes that facilitate the buyer's journey, not just your sales targets
• What technology investments actually drive efficiency and enable your team vs. what's just accumulating cost
• How to bridge the gap between what you want to say and what buyers need to hear in your messaging and content

You'll Leave With:

• A framework for approaching annual planning that incorporates all four pillars
• Real-world examples and advice from leaders who have helped other companies scale
• Advice on how to evaluate the strength of your pillars and where you need to focus in order to scale without breaking the business
• Practical guidance on bringing these four areas together to support sustainable growth

This Webinar Is For You If:

• You're an executive leader at a B2B services firm, agency, or SaaS company between $2M-$10M in revenue (or 20-100 employees)
• Your sales process lives in people's heads and doesn't work without founder involvement
• Your technology spending feels like a black box with unclear ROI
• Your business has evolved, but your messaging and content have not kept up
• Teams are moving in different directions without shared strategy or accountability
• You're heading into annual planning season and want to approach it more strategically

Meet the Speakers:

Katie Turner – Content strategist helping B2B firms and agencies develop clear messaging, content strategy, and thought leadership that shortens sales cycles.

Adam Rojas – Sales systems consultant specializing in the tech and SaaS space, helping business owners create repeatable sales processes that scale beyond the founder.

Bob Stoneking – Executive coach and former operations leader who helps purpose-driven businesses build customer-centric leadership alignment across growing teams.

Lenny Giller – Technology strategist who helps organizations understand what technology problems they're actually solving and maximize existing investments.

Moderated by: Gary Ditto, founding partner at Who...a staffing company