The Vocabulary of Analytics: a Crash Course Introduction for Designers

Learning the vocabulary of analytics can increase a designer's comfort with understanding and using data, helping us to communicate meaningful information as well as better understanding your audience's behavior and needs. This talk will walk designers through an example of interaction data analysis, covering types of data, the process of analytics, tools used in data analysis, and how to continue learning more.

After this talk, designers will have the tools to share a common language of analytics as well as an understanding of how to leverage this data in your design process. This talk is perfect for designers who are curious about involving analytics in their work, or to get a better understanding of the data they encounter; no prior data experience is needed.

About Our Speaker

Elizabeth Gilbert is a Product Data Scientist at Duo, part of Cisco. She is passionate about using product data to empower users to have the best possible experience with technology. Previously, Elizabeth worked as a Product Data Analyst in healthcare administration automation, and as a Data Scientist in geospatial data.Elizabeth works remotely from Over-the-Rhine, where she also leads the Cincinnati Data & Analytics Meetup. She has a B.S. in Data Analytics from The Ohio State University. Outside of work, Elizabeth enjoys urban cycling and lindy hop.

About Our Sponsor

TEKsystems Digital is the Digital and Creative division of TEKsystems, a $4.1 billion, 34-year-old privately held staffing and advisory services firm. We partner with clients to augment, extend, accelerate, or transform their digital business strategies. We operate within 400+ digital marketing organizations with a Digital and Creative workforce over 1,700 strong. Additionally, our Global Services team brings global innovation and development centers that add an additional 1,500 to our digital delivery capabilities.