The Value of Testing: “I’m in Sales — and So Are You.” | Toronto Meetup

The Test Tribe 10th Toronto Meetup – The Value of Testing: “I’m in Sales - and So Are You.”

Event Details

• Date: 26th November 2025 (Wednesday)
• Time: 6:00 PM – 8:30 PM EST
• Venue: 125 E Liberty St, Toronto, ON M6K 0G7, Canada

Session: The Value of Testing: “I’m in Sales - and So Are You.”

Speaker: Simon Reynolds – Enterprise Software Sales Leader

About the Session

Testers don’t often see themselves as sellers - but every day, you’re selling the value of quality to your teams, leaders, and organization.

In this thought-provoking session, Simon Reynolds makes the case that testing isn’t just about catching bugs - it’s about protecting revenue, reputation, and innovation capacity.

You’ll learn how to “sell” your testing outcomes to non-technical stakeholders by translating your work into business impact - cost avoidance, risk reduction, and faster releases.

No AI hype. No fluff.Just a real, actionable conversation about how testers can earn a seat at the decision-making table by speaking the language of value.

Key Takeaways

• Understand how to frame testing outcomes in business terms
• Learn practical ways to communicate the ROI of quality
• Discover how to influence leadership decisions through data and storytelling
• Build confidence in selling your testing work to non-technical stakeholders
• Shift your mindset from tester to strategic business contributor

About the Speaker

Simon Reynolds is a Toronto-based software sales leader with over 15 years of experience driving enterprise growth in automation and quality engineering.

He specializes in complex, multi-stakeholder sales cycles - leading discovery, shaping tailored evaluations, and building executive business cases that connect technical excellence to business outcomes.

Known for candid qualification, insightful discovery, and genuine relationship-building, Simon has consistently demonstrated his value across organizations and industries.

Beyond the close, he partners with delivery and product teams to ensure value realization and long-term customer advocacy.

Why You Should Attend

• Learn how to communicate the business impact of testing
• Understand how to translate technical outcomes into executive language
• Gain insights on earning stakeholder buy-in and building influence
• Connect with Toronto’s vibrant QA, testing, and tech community

About The Test Tribe

The Test Tribe is the world’s largest software testing community, empowering testers globally since 2018. With 400+ events and 120K+ members across 130+ countries, we bring software testers together to learn, grow, and connect through expert-led courses, membership programs, cohorts, and community events.

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