The Value Equation: How Markets, Metrics, and IP Drive Startup Valuations

How do investors determine the value of a company that isn’t yet profitable or even generating revenue? What convinces them that a startup’s future is worth investing in today?

Join us for an interactive i4Series discussion exploring how founders can “prove the future” using research, validation, and smart strategy to build credible, defensible valuations that attract both investors and strategic buyers.

We’ll unpack what really drives startup value before revenue, including:

• Translating market validation and pilot results into measurable traction
• Understanding underserved markets and their role in scale potential
• Leveraging IP, brand, and team credibility to strengthen valuation
• Designing a company that’s bought, not sold

Expect a fast-moving, insight-rich conversation led by experienced investors, founders, and market strategists followed by networking with Greenville’s entrepreneurial community.

SCHEDULE

Check-in: 4:30 pm

Presentation + Q&A: 4:40-5:30 pm

Networking: 5:30-6:30 pm

**Light bites and drinks provided

Join us as an i4Sponsor to connect with top innovators and business leaders across the Upstate!