In 2025, the pace of progress seems only to be accelerating. With AI becoming a standard tool, progress is only continuing to speed up. Add in war, social sentiment, the economy, and political changes, and the world can leave us feeling like there is so much turmoil. The military even has an acronym to describe the world - VUCA - Volatile, Uncertain, Complex, Ambiguous. That pretty much encapsulates it. While predicting the exact future is still not possible (yet), we can get more attuned to recognizing patterns and making strategic calculations to reduce risk and create more growth opportunities in our businesses. So how can we make sense of all of the constant moves and shifts?
One effective tool is the Trend Curve. Multi-billion-dollar businesses regularly use the trend curve to keep tabs on outside forces that impact them in big ways. The Trend curve provides a way to qualitatively and quantitatively assess and track actions that can either positively or negatively impact your business.
Key Takeaways:
In this session, participants will …
- Understand the Trend Curve and how to use it to innovate
- Review case studies on how companies leverage the Trend Curve
- Practice applying the trend curve to the forces impacting your business
- Leave with a template you can begin applying to your business
