Community has become the word of the moment. From run clubs to supper clubs, brands, founders and creatives are all talking about it. But beyond the buzzword, what does community really mean, how should it be measured, and what responsibility comes with it?
Our first edition of The Thread brings together leaders from across brand, culture and creativity to unpack whether community has become the new benchmark of success.
Across the evening we will explore:
- Measuring What Matters: How brands and agencies are redefining success and whether community can sit alongside traditional KPIs
- Building Beyond the Buzzword: What it takes to create authentic community in practice and the difference between audience and community
- The Balancing Act: A fireside chat on the responsibilities that come with community-led strategies
About The Thread
The Thread is a mini summit by HumanThreadsss created to bring leaders, creatives and communities together to unpack the questions shaping culture and business. Each edition takes on a big question and creates a space for honest conversation, fresh ideas and practical insight.
