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The Role of Failure in Innovation

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Design Concepts

1010 E. Washington Ave.

Madison, WI 53718

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“Success is 99 percent failure.” Sochiro Honda, founder of Honda

“I have not failed. I've just found 10,000 ways that won't work.” Thomas A. Edison

Innovation takes risk and risk can mean failure – or at least the possibility. The airplane.The light bulb. Post-It notes. The most innovative products and processes often come for the hard lessons learned from failures. Few organizations have a culture that truly allows for experimentation and failure as part of their innovation process. “Failure” might be an inevitable aspect of the innovation journey, but managing failure and learning from it can lead to better, future iterations that succeed. In this presentation, Design Concepts President Dave Franchino will lead a discussion about the role of failure in innovation and talk about how the best companies understand, manage and leverage failures to become the fuel for breakthrough innovation.

5 - 6 p.m.: Reception with beverages and heavy appetizers

6 - 7 pm.: Presentation

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Design Concepts

1010 E. Washington Ave.

Madison, WI 53718

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