*The Psychology of Pricing and Negotiation (Both In-Person & Virtual)

You have the product or service—but you don’t know how to price it. You don’t want to overcharge, but you also don’t want to undercharge. You are trying to calculate labor and materials and overhead, and you are feeling a little overwhelmed. And then there’s the matter of negotiating contracts and long-term business relationships. If you are starting to feel like you’ll never be able to set the right price or negotiate like a pro, don’t worry—this three-hour session will walk you through the fundamentals of pricing and negotiation.

There will be time during class for Q&A and you’ll receive a workbook to use during class. Plus, all participants will leave with a toolkit of resources, including templates, worksheets, and helpful links. Small business owners are encouraged to send key employees if they are unable to attend themselves.

Choose an in-person ticket or a virtual option. This class is eligible for the City of Austin Small Business Skills Certificate program and the Nonprofit Skills Certificate as well.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.