The Present Time Virtual Demo

Ready for a change—without the commitment? Whether you're craving a soft refresh or a bold new vibe, you deserve hair color that fits your lifestyle and supports your hair’s health. Introducing The Present Time—our newest innovation in color, featuring the first ever Regenerative Organic Certified ingredient in Davines color.

This demi-permanent, ammonia-free color line is designed for flexibility and fun. It lasts up to 24 washes, evolves beautifully true to tone, and lets you switch things up on your terms.