In an age of digital noise, authenticity cuts through—and that’s where User Generated Content (UGC) shines.
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In this session, we’ll dive into how UGC can do more than build trust—it can boost your SEO, fuel your content strategy, and drive real business growth. We’re bringing together experts from SmartSites and Creator.co to break it down:
SmartSites will reveal how UGC—reviews, photos, and customer testimonials—can significantly improve your website’s search engine visibility. Learn how search algorithms evaluate authenticity, freshness, and social proof—and how to use that to your advantage.
Creator.co will follow with actionable strategies for small businesses looking to get started with UGC. From engaging micro-influencers to running low-cost campaigns that get real customers talking, you’ll walk away with best practices that are easy to implement and effective.
Whether you’re a startup with a scrappy team or an established brand looking to expand your reach, this session will help you unlock the full potential of your customer community.