The Power of Storytelling to Drive Change

Supercalifragilisticexpialidocious. Jargon. You might understand it, but odds are your audience won't. The best way to ensure that your message sticks is with a story that hooks your audience, uses clear and simple messages, fosters a sense of anticipation, and inspires a feeling of hope or possibility.

Storytelling is the art of creating a narrative that resonates with your audience. A compelling story will make your audience think, feel, and do certain things. By setting your intentions for what you want your audience to think, feel, and do, you can then craft your story to ensure you get that result.

In this webinar, I will share a simple approach that I have used with numerous science and business professionals to help them tell a compelling story. This approach to storytelling can be used for any situation, including seeking funding, inspiring employees, obtaining new clients, and demonstrating a product, among others.

Attendees will learn:

✅ The importance of “Foundation before Flair”

✅ Understanding target audiences

✅ The 4 Key Questions

✅ What makes a compelling story

✅ How stories help your business

A good story makes a human connection, gives your audience confidence in you, catalyzes anaction or behavior, and can set you apart from your competition.