The Power of Brand: Building a Business That Attracts Your Dream Clients

Ever feel like you’re doing everything right, great work, great service but still not attracting the right clients?

The truth is, it’s not just your skills that build your business… it’s your brand.

Many salon owners and independent stylists think branding is about logos, fonts, or a pretty Instagram feed. But real branding runs much deeper, it’s about what makes your salon feel different, how clients connect with you, and what experience they walk away remembering.

When your brand isn’t clear, you attract anyone and that often means inconsistent bookings, no-shows, and clients who don’t respect your time or value your expertise.

This event will help you change that.

Join us as Wes Palmer, Houston-based hair artist, Paul Mitchell Pro Partner, and influencer with over 200K followers, shares how he built a brand that connects authentically, attracts loyal clients, and stands out in the digital world.

💡 Why You’ll Love This Event:

• Learn what real branding means beyond logos and colors
• Define what makes your salon, suite, or chair truly unique
• Build a message that attracts clients who value your time and talent
• Create consistency across your marketing, social media, and in-salon experience
• Hear actionable strategies and real-life insights from one of Houston’s top beauty creators

🎉 What to Expect:
✔ Live talk + Q&A with Wes Palmer
✔ Branding and marketing tips for salon owners, suite renters, and independent stylists
✔ Networking with Houston’s top salon leaders and beauty pros
✔ Light bites, full bar, DJ, and vendors
✔ Raffle giveaways + local collaborations