If you’re a creative service provider who wants to show up not only on Google but also in AI search results without burning out or turning into a content factory, you need a search strategy that works for this new era.
With AI-generated content flooding the internet and traditional Google clicks shrinking, is SEO even worth it anymore?
The short answer: Yes — if you want to show up in AI-driven search results like ChatGPT answers or Google’s AI summaries, SEO still matters a lot.
Because today, being found by your ideal client isn’t just about search engines. It’s also about AI optimization.
With tools like ChatGPT, Perplexity, and other AI-powered platforms reshaping search, the landscape continues to shift. Increasingly, Meg’s clients aren’t only hearing, “I found you on Google” -- now they’re just as likely to report hearing: “I found you on ChatGPT.”
And that word “found” is the magic. Meg’s clients are still being discovered, but the path isn’t limited to Google anymore. The same content they created for SEO, with some minor tweaks, can also show up in answers on ChatGPT, CoPilot, and Gemini.
And while the foundations are the same between Search Engine Optimization and AI Optimization ... each of those tools gathers data and displays content slightly differently. And, to stay visible, you need a strategy that covers them all.
Future-Proof Your content and show up in your ideal client’s search results by attending!
ABOUT Meg Casebolt
founder of Love at First Search & host of the Aggressively Human podcast
Meg Casebolt is the founder of Love At First Search, an SEO & AIO agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & ChatGPT) & turn those new readers into leads, subscribers and sales.
Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers.
Meg lives in Rochester, NY, with her husband, two boys, and an 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals, and romance novels.
#AI #SEARCH #SEO #GEO
