$7 – $10

The Name Game: Strategies for Naming Your Product, Service or Business

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Location

Vintage Brewing

674 S Whitney Way

Madison, WI 53711

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

AMA Madison’s Craft Marketing Series continues on November 19, 2019 when Doug Voegtle of IdeaStalker presents The Name Game: Strategies for Naming Your Product, Service or Business.”

The event will be held Vintage Brewing. The event is just $7 for members of AMA Madison, and $10 for non-members. Admission includes one drink ticket.

Register soon--only 40 spots are available!


About the Presentation

Need to name a product, sales initiative, book — anything? Bring your naming challenge plus pen & paper to this active workshop. Doug will take you through the do’s and do not’s of naming, and his strategic-first, creative-second approach to ideation and evaluation. Your brand name is your cornerstone. Pick the wrong name and everything you build on it is out of whack. Expect to leave this Craft Marketing session with a clear naming direction and a proven process worth stealing.


About the Speaker

Speaker Doug Voegtle

Doug Voegtle, brand strategist and writer at IdeaStalker, cut his name development teeth on new products for Wrigley and Quaker. He’s named, positioned and created campaigns for everything from craft beers to AI solutions. Doug also teaches marketing at the Illinois Small Business Development Center at the College of DuPage, and improvisation at the Players Workshop of Chicago. He’s a member of the National Alliance on Mental Illness (NAMI).


About the Venue


Vintage Brewing is a family owned and operated brewpub in Madison, Wisconsin. Vintage Brewing features "elevated Americana" cuisine and an eclectic array of highly-acclaimed house-made brews.
Located at 674 South Whitney Way in Madison.

Craft MarketingAMA Madison's 'Craft Marketing' Series

Craft Marketing features a local presenter at a different craft brewery, winery, or spirits establishment in Madison. You'll have the chance to learn about a wide range of marketing topics while meeting other industry professionalsall while enjoying spirits and light appetizers!

Thanks to our Sponsor

Winbound

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Date and Time

Location

Vintage Brewing

674 S Whitney Way

Madison, WI 53711

View Map

Refund Policy

Refunds up to 7 days before event

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