The Modern Marketing Org: Building Teams That Thrive in the Age of AI

Artificial intelligence isn’t replacing marketers — it’s redefining what great marketing teams look like. Join AMA Atlanta for an in-depth panel discussion with CMOs who are reimagining their team structures for the AI era.

We’ll explore how leading organizations are blending creativity, data, and automation — from hiring new hybrid roles to empowering existing team members with AI fluency. Whether you lead a department or contribute within one, you’ll leave with practical insights on:

• How top CMOs are restructuring their teams to integrate AI tools effectively
• What skills and mindsets are now most in demand
• How to level up your career and stay indispensable as marketing evolves

Agenda:

5:30pm - 6:30pm Networking/Registration Check-in (refreshments will be served)

6:30pm - 7:30pm Panel Discussion/Q&A

Location:

GSU Buckhead Campus

3348 Peachtree Rd NE

Atlanta, Georgia 30326

Parking:

3348 Parking Garage

3348 Peachtree Rd NE

Atlanta, GA 30326

Parking Rates:

1 Hour: $8.00

2 Hours: $14.00

3 Hours: $20.00

12-24 Hours: $24.00

Thank you to our host Georgia State University - Robinson College of Business!

Speakers:

Dan Dipiazzo | Chief Marketing + Experience Officer, Georgia Aquarium

Charlie Harty | Senior Director, AI Experimentation, The Coca-Cola Company

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*Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

**Note: By registering, you agree to receive updates about news, programs, and special events from AMA Atlanta. Recording of the event or screen capture of the virtual event might be used likeness in the media to promote future AMA Atlanta events and programs. You also agree to receive emails from AMA Atlanta and our partners.