The Missing Role in AI, Plus Insights from MAICON

AI isn’t going to transform marketing on its own. It takes people who are ready to lead the change.

Join Jessica Hreha, Director, AI Transformation at Veeam, and Tammy Tufty, Content Strategist at BMC Software, for a session that explores how marketing teams can move from AI experimentation to real transformation.

Jessica will explore the missing role that most organizations don’t realize they need, the Marketing AI Transformation Leader, and how this role helps connect strategy, structure, and culture.

Tammy will share key takeaways from MAICON 2025, highlighting the biggest trends and ideas marketers can apply right now.

You’ll leave with ideas, frameworks, and plenty of inspiration to take your own AI journey further.