What time is check-in?

Check-in begins at 2:00 and continues until the presentations begin at 2:15.

How long are the presentations?

The presentation portion of the event will start at 2:15 and will conclude with Q&A. Questions will be taken until 3:00 at which time networking will begin.

Will there be networking during the event?

Networking will begin after the presentations and Q&A at approximately 3:00.

Friday, November 14

The Missing Role in AI, Plus Insights from MAICON

By Tammy Tufty

Join us at Wray Ward to uncover how marketers can use AI for marketing transformation and gain exclusive insights from MAICON-don't miss it!

Date and time

Location

Wray Ward

2317 Thrift Rd Charlotte, NC 28208

Good to know

Highlights

2 hours
In person
Free parking

About this event

Science & Tech • High Tech

AI isn’t going to transform marketing on its own. It takes people who are ready to lead the change.

Join Jessica Hreha, Director, AI Transformation at Veeam, and Tammy Tufty, Content Strategist at BMC Software, for a session that explores how marketing teams can move from AI experimentation to real transformation.

Jessica will explore the missing role that most organizations don’t realize they need, the Marketing AI Transformation Leader, and how this role helps connect strategy, structure, and culture.

Tammy will share key takeaways from MAICON 2025, highlighting the biggest trends and ideas marketers can apply right now.

You’ll leave with ideas, frameworks, and plenty of inspiration to take your own AI journey further.

Organized by

Tammy Tufty

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