The Manchester NH HUG is excited to present Invision's documentary; The Loop, followed by a discussion on design thinking and how it fits into business and inbound marketing.

General Manager of Design at IBM Phil Gilbert and his team have achieved something remarkable over the past 4 years—they’ve created a design thinking transformation at the 100-year-old tech giant, and they’re starting to see business outcomes.

THE LOOP dives into the challenges of this kind of culture change at scale. How do you create a design program that fits into your company’s unique culture? How do these programs spread and scale? How do you tie design thinking programs directly to real products with real market impact? How do design thinking and strong legacy products work together? Where to even begin?

Discover IBM’s answer to all these questions and more in this inspiring look into one enterprise’s journey.

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Here's what the agenda will look like:

• 30 minutes of open networking and enjoying light appetizers and a drink (on us!).
• 22 minutes - Short Documentary: The Loop
• 20 minutes - Discussion on design thinking and inbound marketing.
• More networking, hanging out, and getting to know each other.

We hope you can join us at the next Manchester NH HubSpot User Group!