The Lean Marketing Toolkit: Modern Strategies for Your Business

This workshop presents a modern marketing toolkit, building from the foundations of a digital presence to the execution of strategies that bring in new customers. Understand which online platforms are essential for discovery and sales, then dive into actionable frameworks for creating engaging content that builds a loyal community, and a high-level overview of paid advertising for those ready to make smart, strategic investments in their marketing efforts.

Key Topics Covered:

• Optimizing online business directories
• How to approach social media as a business
• How to get started with content marketing
• Overview of paid ads with traps to avoid
• Exploring new sales channels