The Generative Way : Your Door‑Opener to More Consulting Engagements

Welcome to The Generative Way – Train the Trainer! This dynamic, 2 half-day -day, learn-by-doing program is built for consultants ready to scale their business with AI. You’ll get certified to deliver a proven workshop that helps clients define clear goals, build custom GPT assistants, generate better ideas using tools like TRIZ and Design Thinking, and pitch real solutions. You'll also get access to our AI toolkit and workshops.

After certification, you can run our workshops + sprints using our tools.
Conditions: Joint - typically a 50/50 split of revenues. Solo - A 20% license fee

You'll also get a 3 month access to all of our tools.
And long-term acess if we work together.

Your Benefits

More Profits
Earn ~$5,000 per workshop + 40% on subscriptions + follow-up projects.

New Tools
Use 256 curated AI tools, 28 GPTs, and 31 proven exercises to drive innovation.

Stronger Partnerships
Join an exclusive network, cross-sell services, and unlock growth together.

Program Curriculum:

Pre-Event Preparation
– Participant assessment using AI4Innovation tools
– Management preparation to align on key challenges

Module 1: TRUE NORTH + Building a GPT
– Define clear, actionable goals
– Gather insights using AI tools
– Build a role-specific GPT assistant

Module 2: Building Ideas with AI
– Apply SCAMPER, TRIZ, Design Thinking, and other methods
– Use AI to generate, refine, and select top solutions

Module 3: Listening, Improving, Leading with AI
– Collect feedback and improve solutions
– Enhance communication and collaboration with AI workflows

Module 4: Pitch for Success
– Develop compelling, credible pitches
– Present in a live Shark Tank session with leadership panel feedback

Post-Event (Optional)
– 2-hour Shark Tank review session
– Clear call to action and follow-up implementation roadmap

Schedule:

Day 1

🕚 Welcome + Pre-Assessment Review

• Overview of the day
• Review of AI4Innovation assessments
• Align on top business challenges

🕦 Module 1: TRUE NORTH + Building Your GPT

• Define clear goals
• Gather insights
• Build a role-specific GPT

🕧 Module 2: Building Ideas with AI – Part 1

• Intro to AI-enhanced ideation methods
• Use TRIZ, SCAMPER, and others with GPTs

🕐 Break

🕝 Reflection + Group Check-In

• Recap insights
• Clarify tools learned
• Set expectations for Day 2
  

Day 2

🕚Module 2: Building Ideas with AI – Part 2

• Refining and selecting ideas
• Create solution prototypes or drafts

🕛Module 3: Listening, Improving, Leading with AI

• Feedback loops using AI
• Improve ideas and internal communication workflows

🕐 Module 4: Pitch for Success

• Craft credible, compelling pitches
• Presentation tips and preparation

🕝 Shark Tank Session + Wrap-up

• Teams pitch to leadership panel
• Get feedback, agree on next steps
• Final Q&A and close

About the Facilitator

Bryan Cassady is an award-winning teacher, entrepreneur, and author of several books on innovation, including CYCLES and the upcoming The Generative Organization. He is the creator of the ISO Innovation Essentials certification, developed with 72 global experts, and has led AI innovation training with over 40,000 students and executives. Bryan founded 11 successful companies across 6 countries and is on a mission to help 1 million people become better innovators by 2027.

Testimonials:

"An absolute game-changer in how we innovate.

“Using the toolkit, we ran a sprint planned for 5 days in 2 and generated at least 3X more ideas than in a typical sprint”

"Quite simply, the fastest, more effective way I have experienced to learn fast and build real solutions"

"Grueling, mind-melting, confidence-shaking programs for anyone who thinks she already knows how to innovate. Know-it-alls, be prepared to be humbled. "

"A practical, no-nonsense approach to innovation that I can apply immediately back at the office."

Here are some companies that we have worked with:

Air Travel: Air France, British Airways, Fokker, Ripple Aerospace

Energy: EDF Luminus, Electrabel

Financial/ Insurance: Citibank, Crédit Lyonnais, Diners Club, KBC Bank, Norwich Union, Worldline

FMCG: Garnier, Henkel, Kimberly Clark, L’Oreal, Nestlé, Procter & Gamble, Unilever, United Distillers

Health: IBA, Mercuri Urval, Metis Instruments

Industrial: BASF, Bekaert Textiles, Donaldson, Pollet Water Group, Taminco

Publishing & Media: Editions Dupuis, Kluwer, National Geographic, Reader's Digest, Roularta, Time Life

Retail: Disney stores, FNAC, IKEA

Technology: AllThingsTalk, Google, Microsoft, SmartSearch

Telecom: Orange, Proximus

And hundreds of start-ups.