On July 16, 2020, the Court of Justice of the European Union (CJEU) invalidated the EU-U.S. Privacy Shield in its decision in the Schrems II case. This ruling leaves thousands of companies without a much-needed streamlined and inexpensive transatlantic data sharing mechanism. Small businesses, who made up 70 percent of Privacy Shield participants, may especially struggle to comply with European data protection laws as they must now use more uncertain and expensive means to comply, like standard contractual clauses (SCCs) and binding corporate rules (BCRs). The CJEU ruling leaves many questions unanswered and leaves Privacy Shield participants exposed to data flow disruption, new compliance expenses, and uncertainty. On a larger scale, this development is likely to result in an interference to digital trade that will harm consumers and businesses on both sides of the Atlantic.

At this event, the App Association will give introductory remarks, followed by a panel moderated by Innovators Network Privacy Fellow and event rapporteur Paula Bruening, founder and principal of Casentino Strategies, LLC. The panel will bring together key policymakers from the EU and United States, known privacy experts, and small business voices. The panel will explore the value and importance of U.S.-EU data flows, potential impacts from the recent CJEU decision to invalidate the Privacy Shield, and the ongoing discussions to renegotiate a framework to facilitate transatlantic data flows.

In the weeks following the webinar, event rapporteur Paula Bruening will issue a report capturing discussion from the panel and recommendations for next steps in renegotiating the Privacy Shield or similar agreement. The report will be circulated to event registrants and widely via the App Association website.

Panelists:

Paula Bruening, Moderator and Rapporteur, Innovators Network Privacy Fellow, Founder and Principal, Casentino Strategies, LLC
Alex Greenstein, Director EU-US Privacy Shield , U.S. Department of Commerce
Paul Rosenzweig, Senior Advisor, Chertoff Group
Fernando Guerrero, Founder and CEO, Nouss/SolidQ
Alisa Vekeman, Policy Officer - International Data Flows and Protection, DG Justice, European Commission

Participants will receive the webinar link via email after they have registered for the event.

The Future of US-EU Data Transfers – What to Expect Without Privacy Shield